“LUXURY AWAITS” LEXUS HOLIDAY AD CAMPAIGN
TARGET: NATIONWIDE
DEMO: AFRICAN AMERICAN WOMEN
MEDIUMS: PRINT & DIGITAL (RICH MEDIA)
• FULL PAGE MAGAZINE AD
• ONLINE INTERACTIVE
ROLE: ART DIRECTION, CONCEPT, DESIGN & INTERACTIVITY
CREATIVE DIRECTION: RUDY GASKINS
AGENCY: PUSH CREATIVE - NYC
THE INITIAL PITCH
